Nike

Nike, Inc., founded on January 25, 1964 by Bill Bowerman and Phil Knight, has grown into a global powerhouse in athletic footwear, apparel, and equipment. Originally launched as Blue Ribbon Sports, the company was officially rebranded as Nike in 1971, adopting the now-iconic Swoosh logo, a symbol of speed, motion, and inspiration. Known for pushing the boundaries of performance innovation, Nike empowers athletes of all levels through high-tech gear and game-changing design. The legendary “Just Do It” slogan, introduced in 1988, remains a cultural touchstone, motivating millions to pursue greatness in sport and life. Nike’s impact extends far beyond athletic performance. The brand has shaped global culture through its bold marketing, trailblazing endorsements, and influential collaborations with sports legends like Michael Jordan, LeBron James, and Serena Williams. Whether through the Air Jordan legacy, Nike Air Max technology, or performance gear for every sport, Nike continues to redefine what’s possible. Nike also leads in sustainability and social responsibility, with initiatives like Move to Zero, aimed at achieving zero carbon and zero waste, and Nike Grind, which repurposes materials for new products. Its direct-to-consumer digital strategy and cutting-edge platforms position Nike at the forefront of the evolving retail and sportswear landscape. With a perfect blend of innovation, purpose, and global influence, Nike remains not just a brand, but a movement—driving progress in sports, fashion, culture, and beyond.